Airlines - Corporate Operations

Description:

Job Outline:

- Devise and implement regional digital marketing strategies across platforms and channels, PPC, Display, Email & Affiliates, transforming overarching commercial and short term tactical objectives into innovative digital marketing campaigns in response to briefs sent by the MMC following annual and tactical plans.


- Understand and evolve centrally developed digital channel strategies from the channel specialists and leverage the latest digital channel innovations and technologies to deliver successful, tailored and creative local marketing campaigns in your region. Monitor and recommend any changes to the digital channel mix to deliver to pre-determined KPIs and measures.


- Ensure all digital marketing activity is accurately monitored and measured using available analytics tools, deriving data driven insights to make informed marketing decisions. Manage a testing plan to increase business insight from marketing campaigns, using the output to drive revenue improvements and cost savings. Optimise campaign performance in real or close to real time, applying creative testing and optimisation strategies.


- Provide regular cross channel reports and insights to MMCs for all online marketing activity. Lead a regular review of marketing activity and report back on opportunities for improvement.


- Stay up to date with the latest industry trends and best practice, including competitor analysis, applying this to our business and sharing insights with MMC and wider teams


- Act as a key stakeholder for the selection and management of third-party suppliers to help deliver the regional online marketing plan.


- Using data, customer insights and market trends, analyse and improve the online customer journey, from acquisition through to conversion and provide actionable insights and recommendations on how to achieve objectives at each stage of the customer journey.


- Mentor and coach Digital Cross Channel Specialists in understanding business and customer needs and ensuring these are delivered, communicating openly and confidently with the regional/product team and the rest of CCMB, identifying and proposing solutions to challenges, remaining up-to-speed on business and market issues in order to plan accordingly, working collaboratively with the rest of the regional/product team in order to deliver integrated solutions to achieve business goals, and giving, receiving and acting on feedback in order to drive progress across the team.


- Build strong relationships with the rest of the specialist areas in the regional account team to ensure collaboration resulting in shared and integrated responses to campaign briefs. Work with the specialist areas to deliver on shared and agreed upon objectives to the MMC.


- Work with the MMC to set marketing budgets and provide forecasts of revenue from online marketing channels. Be responsible for ensuring marketing campaigns are delivered according to the schedule and within set budgets.

Requirements:

Marketing & Media Communication.Other : 8+ Years
Degree or Honours (12+3 or equivalent) :
Degree in a relevant field Experience in a digital role, client or agency side Strong portfolio of cross-channel digital marketing successes
Understand how to interrogate commercial briefs, how create and report on brand or revenue metrics
Experience in using statistics and insights to make strategic decisions.
Strong negotiating and influencing skills. Understanding of testing, personalisation and optimisation

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