Airlines - Corporate Operations

Description:

Lead the provision of reporting and analytics for Emirates websites and digital marketing communications platforms to be aligned with the requirements and direction of the Corporate Communications, Marketing and Brand department, as well as the IT teams and partner departments, such as BICs and Ecommerce. Lead and deliver the analysis and insights into the digital customer journey, to optimize customer engagement, sales and overall user experience.


Job Outline:

- Analyse web site and digital channel performance (social, paid search, display advertising, SEO (Search Engine Optimization), etc), supporting cross channel strategies to maximize customer satisfaction, and ensure that digital marketing operates is aligned with CCM&B strategy, supporting partner departments such as Ecommerce and Commercial.


- Collaborate and work closely within a cross-functional digital communications team supporting User Experience and Digital Marketing Communications areas with targeted and relevant analysis, and provide clear insights and recommendations.


- Oversee analysis and reporting design and ensure that reports track relevant data against KPIs to enhance delivery against revenue and brand objectives


- Ensure that complex data is translated into tangible insights and recommendations and work closely with the User Experience and Digital Marketing Communications areas to ensure implementation.


- Consult with internal teams on how to best leverage analytics to inform investment decisions, and ensure accurate and timely evaluation of decisions made.


- Establish a framework for analysing and optimising digital channels against a set of value drivers, including brand, sales, customer engagement and satisfaction, service cost and channel adoption


- Understand and measure the digital customer journey to determine options to enhance customer experience


- Consolidate and apply web analytics, customer feedback, market research, social media sentiment and competitive analysis to inform and drive communications, marketing and business decision-making, for example conversion tracking, goals, funnels, segmentations.


- In partnership with the User Experience Department, define and manage a framework to measure and evaluate digital customer experience on and off site

Requirements:

QUALIFICATIONS & EXPERIENCE

Marketing & Media Communication.Market/Customer Research : 8+ Years
Degree or Honours (12+3 or equivalent) :
Degree preferably in Online Marketing, Communications or equivalent
Experience in a digital marketing department in a global organization

Knowledge/skills:
Understanding of Omniture including planning, tag generation, implementation of tags, debugging, and reporting. Social analytics tools experience preferred Sentiment/social listening platforms like Radian6, Sysomos, Crimson Hexagon,etc. Add-on reporting tools, such as Expion or Raventools Facebook Insights, Facebook Advertising Reporting Basic knowledge of coding fundamentals (low level HTML, CSS) as they relate to setting up tracking for online properties both inside and outside of social media (be able to advise programmers how to set up appropriate tracking for each property) for both paid and organic activity.

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